One benefit that we offer here at Socially Exceptional is creative outlets for relationship marketing. Customer retention is so key to a successful business. It’s been said that the most valuable asset a company possesses is not its buildings, employees or intellectual property, but its customers and existing customers. Growing businesses tend to spend so much of their time and money acquiring new customers that they often overlook their best source of growth: retaining and growing their existing customer base. It’s cheaper, easier, and more efficient to retain current customers with simple relationship marketing than it is to acquire new ones. Existing customers are more comfortable with you than new customers and are more likely to be a source of future referrals.
I have the privilege of working with several speakers, writers, business coaches, fitness coaches, and key executives who are watching their business grow leaps and bounds because they’re keeping their customers, their downline, their upline, even their employees encouraged, inspired and educated; all through a simple process of having a unique marketing campaign put in place. Companies that play an active part in communicating with customers to keep them engaged, better meet their needs and expectations, are well on their way to achieving the prime objective of any customer retention program; greater customer loyalty.
Here are some real-time examples:
One client is a very successful fitness professional. She works with a company where she is not only training and encouraging other people towards their own fitness goals, but she also has a team of people where she is helping her team engage others towards their goals. In a world where your business is run 100% online, it’s amazing how much farther your success goes when you can take it a notch higher than your competitors and reach out to your customers through ‘hand written’, personally created cards, postcards, flyers, gifts, and more.
Another client operates a local mechanical shop. They not only communicate to their customers and future customers via social media, but also through personalized postcards and cards – and I’m not just talking about a “thank you for your business” card – I’m talking about a “we enjoyed serving you and your family and can’t wait to hear how Johnny’s baseball tournament goes and the sale of your home.” card. All this and more are easily customized to take their customer involvement to the next level. Want to take it to an even higher level? Their campaign includes the ability to send customized gifts to their vendors.
Are you needing to fund raise? These same campaigns can target your donors, those who give above and beyond, and those who are on the fence about weather they should support or not. The possibilities are endless when you incorporate relationship marketing. We offer these services starting at $39/month!
What do you say – are you ready to take your business to the next level? Do you know someone who is ready to take their business to the next level? Never Underestimate the Value of Retention. Relationship Marketing is KEY! Put your marketing dollars where they count and build relationships with those who keep you in business. The moment you stop pitching is the moment you’ll never have to sell again. My promise to you >> we’ll make you a pro at communicating with your customers, prospects and ultimately strengthen your business building efforts. Contact me today if this sparks even the faintest excitement!